Toyota

For the better part of 2016, I was heavily involved in the redesign of the Toyota Canada website. I was involved in various design tasks and producing final production web assets. Click here to check out the new Toyota Canada website.

Above: One huge part of the website redesign I took point on, was creating vehicle assets for the build and price section of the website. This involved creating an image for each vehicle series in all available vehicle configurations (including model, package, colour, and option variations) in multiple angles. These images assets were created for both exterior and interior views. Often time, one vehicle could have thousands of build and price images produced for one year. The process in which these images are created is complicated because our initial assets were received from multiple sources. We would have to created a final PNG asset with the absolute correct filename in order for the vehicle to show up on Toyota.ca. For vehicle CGI assets, we received assets from two different vendors, and therefore both needed to have different processes to create the final outputted image. Sometimes (because of client budget restrictions on certain vehicle models) we would have to created vehicle assets from photography, creating the various models, packages, and colours through retouching techniques in Photoshop. On top of all of this, I was also tasked with making sure that the assets that were created had all of the correct specs, features, and colours, because often time the CGI vendors make mistakes because there are so many variances between the different vehicle models and packages.